SEO is a common acronym for Search Engine Optimization. Obviously, the add-on aims at helping you optimize your web store for search engines and improve its ranking.

Optimization consists in replacing unattractive dynamic URLs like containing query strings and ancillary data

with clean search engine friendly URLs like

Such URLs not only help search engines to index store pages, but they also improve your customers’ experience, as clean URLs are human-readable and thus are easy to perceive and remember.


The add-on requires that your web server have a URL rewriter installed. For the Apache HTTP Server or any Apache interchangeable implementation it must be the mod_rewrite module. For Microsoft Internet Information Server (IIS) it must be ISAPI_Rewrite.